Mamas & Papas

Appointedd helped Mamas & Papas deliver a high-converting personal shopping experience — with over 10,000 appointments booked in under 3 months and a 45% conversion rate from appointment to sale.

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Key results

98%

Appointment attendance rate

45%

Conversion rate from appointment to sale

10,000+

Appointments in under 3 months

Overview

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Welcoming a new baby is one of life’s biggest moments — and Mamas & Papas wanted to make sure expectant parents felt supported every step of the way. To deliver a truly personalised, data-driven shopping journey, they partnered with Appointedd.

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Together, they’ve created a seamless booking experience across in-store and virtual appointments, helping families prepare for parenthood while driving powerful commercial results.

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The Challenge

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Mamas & Papas had been using a legacy booking system, but it wasn’t keeping pace with their evolving customer expectations. The previous platform lacked flexibility, had slow implementation times, and didn’t provide the data needed to optimise campaigns or customer journeys.

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They needed a more powerful, intuitive solution that could:

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Deliver seamless omnichannel booking experiences
Support personalised personal shopping services
Surface real-time data to inform strategy and marketing decisions
Scale across locations with minimal manual work

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The Solution

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Appointedd replaced the outdated system with a flexible, always-on platform that aligned with Mamas & Papas’ customer-first mindset.

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Expectant parents can now easily book in-store or virtual Buying for Baby appointments — a rebranded experience designed to guide them through every step of their journey. The Appointedd platform automates confirmations, reminders, and follow-ups, increasing attendance and reducing manual overhead.

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Behind the scenes, rich booking data gives Mamas & Papas insight into customer behaviour — helping them measure appointment conversion, campaign performance, and service popularity in real time.

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Why Appointedd

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Mamas & Papas chose Appointedd for its:

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Continuous product enhancements and fast implementation
Customisable platform that supports branded experiences
Real-time data insights to support marketing and operations
Proven ability to deliver high attendance and strong conversion
Outstanding, collaborative support from the Appointedd team

The data we get from Appointedd is absolutely essential to how we understand our customers. When we launched our Buying for Baby appointments, we needed to know how the message was resonating — when were they booking, how were they shopping? With Appointedd, we had access to everything we needed to make informed decisions. Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person I’ve met on the team has been outstanding.