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Mamas & Papas

Welcoming a new arrival is a precious and transformative experience for parents. Mamas & Papas came to Appointedd to ensure they provided a personalized customer experience to expectant parents looking to book personal shopping.

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Key results


attendance rate on appointments booked through Appointedd


conversion rate from appointment to sale


appointments booked in less than 3 months


increase in quarterly bookings year on year


of people who start the booking flow complete it and book an appointment

Why us

Mamas & Papas came to Appointedd having used a previous booking system for a number of years. After growing frustrated with limited functionality and long lead times, they approached Appointedd to transition them over to an evergreen software which puts customer experience at the heart.

Having worked together for the last four years, Appointedd’s offering and continuous functionality enhancements has enabled Mamas & Papas to deliver seamless omnichannel customer journeys and experiences.

Why now

Mamas & Papas prioritize a customer-focused booking experience that gives them the data they need to make intelligent decisions. After 4 years working together, Mamas & Papas rebranded their personal shopping appointments to “Buying for Baby.” Throughout the rebrand, the data that Appointedd provides has allowed Mamas & Papas to understand the weekly personal shopping conversions, observe customer response, and inform their paid marketing strategy that promote Buying for Baby.

Mamas & Papas scheduling solution


Having worked together for multiple years, Mamas & Papas can now rely on Appointedd to deliver incredible results which are backed up by strong and consistent data. Mamas & Papas now utilise booking data in real time to inform decisions and continuously improve customer experience.

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