Charlotte Tilbury

Appointedd helped Charlotte Tilbury scale their global beauty services — resulting in a 230% increase in bookings and over 100,000 appointments across in-store and virtual experiences.

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Key results

235%

Quarter-on-quarter increase in booking numbers

73,000

Appointments from Virtual Consultations and Masterclasses

38,000

Appointments booked in-store via Appointedd

Overview

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Charlotte Tilbury is a globally recognised cosmetics and skincare brand known for its premium products and personalised beauty experiences. Since 2020, the team has partnered with Appointedd to deliver a seamless booking journey across multiple channels — from in-store appointments to virtual consultations and global masterclasses.

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By embedding booking into their omnichannel experience, Charlotte Tilbury has been able to engage more customers, deliver premium service at scale, and drive significant growth in service-led sales.

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The Challenge

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As Charlotte Tilbury expanded its beauty services both in-store and online, the team needed a scheduling solution that could:

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Scale globally
Support a variety of appointment types
Deliver a luxury customer experience
Empower store teams with intuitive tools

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Traditional scheduling tools weren’t flexible or powerful enough to meet these demands — especially across multiple time zones, regions, and channels.

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The Solution

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Appointedd provided a robust and highly customisable scheduling solution, capable of powering beauty services at scale across Charlotte Tilbury’s global operations.

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With Appointedd, the team streamlined customer journeys for:

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One-to-one in-store appointments
Virtual consultations with beauty experts
Masterclasses for customers around the world

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The platform’s intuitive design made adoption easy for store teams, while automated confirmations and reminders reduced no-shows and strengthened customer retention.

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Why Appointedd

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Charlotte Tilbury selected Appointedd for its:

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Ability to scale seamlessly across global regions
Support for multiple appointment types
Brand-consistent, intuitive UI for both customers and staff
Dedicated support and proactive collaboration
Automation features that drive efficiency and reduce no-shows

“The Appointedd software is intuitively designed, making it simple and effective for our store teams to use and understand. It streamlines the process of applying customer details and provides robust reminders to bolster customer retention. Working with Appointedd is a delight, thanks to their consistent support and guidance whenever needed. Their positive attitude towards challenges consistently leads to successful outcomes, making the experience even more rewarding.”