Case Studies

Mamas & Papas

Preparing to welcome a new arrival is one of life’s most precious and transformational experiences. Such a special journey is made all the more enjoyable with personal support – something that Mamas & Papas prides itself on providing new parents from the outset.

However, delivering the seamless customer experiences needed to build such enduring relationships had been challenging for Mamas & Papas until recently.

“We had been putting a lot of effort into developing our personal shopping proposition, as we realised it was the best way to communicate and build lasting relationships with our customers. We had a different online booking system in place, but recognised that there was friction with the customer journey when making appointments.”
Chris Greenwood – CIO, Mamas & Papas

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Chris Greenwood – CIO, Mamas & Papas “Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with - you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”

Ardnahoe Distillery

Ardnahoe Distillery is one of nine active distilleries located on the Isle of Islay (also known as ‘whisky island’), the southernmost island of the Inner Hebrides of Scotland.

Opening in March 2019, Ardnahoe Distillery were in need of a booking system for their eleven different whisky and distillery experiences. Sharing many key qualities: passion, knowledge and a heartfelt desire to create a “new” experience, Appointedd and Ardnahoe collaborated to deliver a multichannel and flexible booking solution.

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Paul Graham – Visitor Centre Operations Manager "It takes an Ardnahoe visitor an average of three minutes to book a distillery experience online. This has dramatically improved our operational efficiencies.”

Marks & Spencer

Marks and Spencer is a household name for shoppers in the UK and around the world. M&S is embracing the digital future of retail by providing online services. As part of this forward-thinking approach, M&S uses Appointedd’s online scheduling software to deliver their Fit & Style personal shopping initiative, combining the convenience and flexibility of seamless online booking with a superior in-store experience for their customers.

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David Howell – Project Manager Appointedd’s ease of use makes the platform a great part of our customer journey. Appointedd has heavily contributed to a successful launch of the Fit & Style Studio service.


Appointedd works with Europe’s largest shopping mall to offer ultimate convenience and superior customer service to their guests. Westfield London first employed Appointedd to streamline the process of reserving their kiddy cars and mobility vehicles. Experiencing the system’s extensive features, account management, and seamless migration made it an easy decision to then switch to Appointedd’s scheduling solution for all of their services, including their personal styling appointments from a market-leading competitor.

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Ashley Boyd – Guest Experience Manager “Appointedd definitely ticks all the boxes and the team is constantly innovating to improve functionality.”

The Wedding Gallery

The world’s first wedding department store provides a superior, exclusive service to their clients at every stage of their journey. From the moment a guest schedules an appointment, to arriving on the premises and meeting their associate, the service excels. The Wedding Gallery required a booking system that would provide the best experience to clients, prepare the associates for the appointment, and be scalable enough to grow with them. Initially using Appointedd internally, The Wedding Gallery experienced such a demand for their services on launch that they made the services bookable online to offer guests the ultimate journey.

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Ina Fox – Creative Director “Appointedd is a valuable asset to The Wedding Gallery and helps us to deliver a bespoke service to our customers.”

Hudson House Business Centre

Hudson House Business Centre was looking for a room booking system to replace their phone- and email-based process. Since using Appointedd, they have seen a significant increase in bookings for their meeting rooms while improving convenience for staff and clients alike.

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Andy Gillen – Managing Director Our meeting room utilization has increased by 34% since starting to use Appointedd. We might need to find some more meeting rooms to handle all of the extra bookings!


AppInstitute is an online app-builder platform which enables small businesses to create their own mobile apps. As an Appointedd partner, AppInstitute users can seamlessly integrate a booking function into their app. The team at AppInstitute also utilises Appointedd booking microsites to allow customers to book support sessions and demos to drive sales.

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Mark Hopkinson – Head of Business Development Dealing with so many customers is quite a challenge, so having a system to take care of booking and appointment scheduling makes life much easier.

Fuze Ceremonies

Fuze Ceremonies provides celebrants for a variety of ceremonies. Providing such services, it was essential to Fuze that the process of securing a celebrant was as smooth as possible. Implementing Appointedd has improved the convenience of their service and increased the volume of bookings, by making celebrants bookable online 24/7.

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Anne Widdop – Founding Director Customers love it, they are very positive. And having online booking prompts customers to book more quickly after they receive a quote.

EbbTide Wellness Studio

Specializing in acupuncture and meditation, EbbTide Wellness Studio was looking for an online booking tool for their website that would be flexible and easy for customers to use. Co-owner and founder Tracy Hockmeyer tells us how Appointedd helps them to give their customers the best service and makes running their business more relaxing.

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Tracy Hockmeyer – Co-founder and Owner We know that using this software has saved countless hours every week. We are so grateful to have found the Appointedd software.

The Swedish Teacher

Sara Hörberg and her team of remote teachers provide language tutoring over Skype to students across the world. Managing teachers and students internationally proved to be a time-zone nightmare for Sara. Since implementing Appointedd, students and teachers schedule and receive emails and calendar events in their own timezone, removing confusing timezone math.

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Sara Hörberg – Owner We faced a few timezone related problems before, but Appointedd has helped with all of those. In particular, we are enjoying our first spring without sweating over the issue of summer/winter time change.

Aquarius Contact Centre

Aquarius is Scotland’s only homeworker call centre, with operators working from their own homes, answering calls for more than 300 clients. Aquarius partners with Appointedd to streamline and offer their clients a calendar management service. Roddy Forfar told us why Aquarius chose to partner with Appointedd to streamline and simplify their calendar management service.

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Roddy Forfar – Managing Director Our staff love it. It’s easy to use, it just flows really easily... The simplicity of the model works well for us.

Falkirk Business Hub

The Hub was looking for a way to streamline their room bookings and optimize occupancy while maintaining their signature personal touch. Cue Appointedd, which helps them provide excellent service to their clients and cut down on time-consuming admin for their team of hosts. Managing a dynamic business center has never been easier.

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Douglas Farquhar – Manager We use the system in a slightly different way to other businesses, which shows how flexible and user friendly Appointedd is.