Case Studies

Victoria’s Secret

Victoria’s Secret is the world’s largest specialty retailer of modern, fashion-inspired intimates, lingerie, casual sleepwear, athleisure and award-winning prestige fragrances and body care.

With nearly 1,400 retail stores worldwide and a predominately female workforce of more than 25,000, Victoria’s Secret boasts the largest team of specialty trained bra fit experts worldwide. Victoria’s Secret is inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.

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Pippa Smith – Marketing Executive It’s the people we work with at Appointedd – nothing is too much to ask. If we’re having any issues, I get an email back within an hour with multiple solutions. The people that we work with on our account – they’re just brilliant.

100% of appointments made online – spend 0 hours on manual scheduling

Collaborating with clients and accelerating the growth of digital is a focus for many firms across the financial services industry. Now more than ever, the drive to maximize efficiencies across entire organisations is hugely important.

Here at Appointedd, we exist to understand the nuances of your business and collaborate with you to optimise the number of hours billable staff spend with clients, virtually or in-person. Our smart scheduling system helps clients – including two of the Big 4 – create seamless client journeys, enabling staff to spend less time on manual scheduling, and more time on business critical items.

Here’s what Appointedd’s online booking tools have achieved for all types of business, from local tax advisors to a national assurance and pension companies.

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– One of Appointedd’s enterprise clients “The data is something that really pushes Appointedd ahead of competitors. In my work with other providers, they promise a lot and under deliver. From my experience with Appointedd, especially from the level of data we have requested leading up to lockdown, it has been no challenge at all. It’s remarkable – the team always over delivers”.


Since introducing Appointedd’s online booking tools, V.Ships have empowered candidates to self-schedule phone and face-to-face interviews. Once the candidate chooses the date and time and enters their personal information, a confirmation email is automatically triggered. 

In 3 months, Appointedd’s scheduling suite saved the V.Ships recruitment team 143 days of work on manual scheduling.

Industry: Ship management & marine services
Headquarters: London, United Kingdom
Company size: 3,000 ashore/44,000 at sea
Year founded: 1984

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Lucy Hodgson – Global Recruitment Manager, V.Ships "I oversee a global team and Appointedd enables a strategic focus and overview to monitor performance. I can compare with other sectors of the business, encouraging discussion and adjustments to the way we work."


100% conversion rate from appointment to sale

Run4It is renowned for its personalised +runlab service, offered in every one of their 8 shops across Scotland. Through +runlab, Run4It helps customers find running shoes best suited to their goals and needs. The process involves an in-depth discussion about the customer’s running experience and requirements, combined with video analysis of their running gait on the treadmill. 

“Appointedd enables us to improve our customer service and manage the surge of customer bookings all at once.”
Will Stewart – Retail and Customer Service Manager, Run4It

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Will Stewart – Retail and Customer Service Manager, Run4It “Having control of when and how many customers were guaranteed to come in-store has been one of the biggest gains we’ve had from Appointedd.”

Billings & Edmonds

Given the large number of schools that Billings & Edmonds provides uniforms for, and the exacting standards of their customer base, an appointment system was needed in order to streamline operations.

In a number of Billing & Edmonds stores, appointments were bookable over the phone or via email. While functional, this system was slow and time consuming for staff who had plenty to do already. Billing & Edmonds were already seeing the need for a revamp of their booking process. Then COVID-19 hit.

Following the subsequent lockdown and government restrictions, the senior management team recognized they needed to expand their appointment capabilities and make them mandatory within all stores, to increase their efficiency and ensure the safety of both customers and staff.  

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Ranjan Kumar – Managing Director “Team Appointedd is very intuitive. They certainly seemed to understand us, who we were, and what we were about, which was key in getting to an end result that worked. All along, we got the impression that they understood us exactly for who we were and what we needed.”

Moss Bros

Moss Bros was founded in 1851 in London’s Covent Garden by Moses Moss, and has now expanded to more than 130 stores across the UK and Ireland. Moss Bros is recognized as an expert in men’s tailoring, offering services including Hire and Tailor Me, to ensure men can be perfectly dressed for life’s most important moments. 

With the outbreak of COVID-19, Moss Bros was forced to close the vast majority of its locations. Given 85% of its business was in bricks-and-mortar retail, that presented the team with a huge challenge. 

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Ian Shaw – Retail Director, Moss Bros. I can’t recall a bigger tsunami of concern and anxiety washing over the British public. It’s important that Moss Bros allay customers' fears and reassure them it’s safe to shop with us. Appointedd enables us to streamline bookable appointments for any tailoring service, giving our customers confidence that the store represents a safe environment.

Space NK

As the ultimate curator of over 100 of the most in-demand, innovative and boundary-pushing beauty brands, Space NK is the go-to destination for worldwide beauty discovery. With 75 stores across the UK and Ireland and a website business that ships internationally, the company is a global brand.

Space NK has worked with Appointedd’s online booking and scheduling tools since 2019, and has a fantastic array of use cases which have been applied to the technology in innovative ways.

Space NK are working with Appointedd to deliver an innovative suite of events, using Appointedd’s online booking and scheduling software.

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Hannah Templeman – CRM and Loyalty Manager, Space NK “Appointedd is really helping us bridge the gap between the online and offline customer journey. We are an omnichannel business and we want our customers to engage with us via our website and to visit us in-store. So for us, Appointedd has been key in connecting the two - it’s created a more streamlined customer journey”.


Hobbeard is a men’s barbershop in Ortona, Italy. Owned by Valerio Coppola, and established in 2016, they offer services including haircuts, beard trims, and clean shaves, as well as specific treatments like scalp care. Since adopting Appointedd, the business has grown in profile and transformed digitally.

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Valerio Coppola – Founder & Owner Appointedd improved our customer management, and also brought us a lot of publicity. Not only did we become more visible online, we were also interviewed by 3 newspapers as the first adopters of this kind of system in our region.

Glow Tanning Nails and Beauty

Glow Tanning Nails and Beauty is based in Cornwall, founded in 2006 by Lisa Watson. The salon provides clients with a wide range of beauty treatments, including acrylic nails, spray tans, facials, massages, manicures, and pedicures. With the help of Appointedd, the business has grown year on year and opened its sister salon, Glow Lash & Brow Bar, in 2019.

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Lisa Watson – Founder & Director We considered around 3 alternatives to Appointedd all of which seemed very expensive for what they did and had less functionality. Appointedd looked like a user-friendly and powerful solution and after taking our free trial we realised it was everything we hoped it would be and much more.

Mamas & Papas

Preparing to welcome a new arrival is one of life’s most precious and transformational experiences. Such a special journey is made all the more enjoyable with personal support – something that Mamas & Papas prides itself on providing new parents from the outset.

However, delivering the seamless customer experiences needed to build such enduring relationships had been challenging for Mamas & Papas until recently.

“We had been putting a lot of effort into developing our personal shopping proposition, as we realised it was the best way to communicate and build lasting relationships with our customers. We had a different online booking system in place, but recognised that there was friction with the customer journey when making appointments.”
Chris Greenwood – CIO, Mamas & Papas

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Chris Greenwood – CIO, Mamas & Papas “Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with - you just feel relaxed and at ease. I feel as if they actually care about what they do which is amazing, because that’s difficult to find these days.”


Appointedd works with Europe’s largest shopping mall to offer ultimate convenience and superior customer service to their guests. Westfield London first employed Appointedd to streamline the process of reserving their kiddy cars and mobility vehicles. Experiencing the system’s extensive features, account management, and seamless migration made it an easy decision to then switch to Appointedd’s scheduling solution for all of their services, including their personal styling appointments from a market-leading competitor.

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Ashley Boyd – Guest Experience Manager “Appointedd definitely ticks all the boxes and the team is constantly innovating to improve functionality.”

Hudson House Business Centre

Hudson House Business Centre was looking for a room booking system to replace their phone- and email-based process. Since using Appointedd, they have seen a significant increase in bookings for their meeting rooms while improving convenience for staff and clients alike.

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Andy Gillen – Managing Director Our meeting room utilization has increased by 34% since starting to use Appointedd. We might need to find some more meeting rooms to handle all of the extra bookings!


AppInstitute is an online app-builder platform which enables small businesses to create their own mobile apps. As an Appointedd partner, AppInstitute users can seamlessly integrate a booking function into their app. The team at AppInstitute also utilises Appointedd booking microsites to allow customers to book support sessions and demos to drive sales.

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Mark Hopkinson – Head of Business Development Dealing with so many customers is quite a challenge, so having a system to take care of booking and appointment scheduling makes life much easier.

Fuze Ceremonies

Fuze Ceremonies provides celebrants for a variety of ceremonies. Providing such services, it was essential to Fuze that the process of securing a celebrant was as smooth as possible. Implementing Appointedd has improved the convenience of their service and increased the volume of bookings, by making celebrants bookable online 24/7.

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Anne Widdop – Founding Director Customers love it, they are very positive. And having online booking prompts customers to book more quickly after they receive a quote.

EbbTide Wellness Studio

Specializing in acupuncture and meditation, EbbTide Wellness Studio was looking for an online booking tool for their website that would be flexible and easy for customers to use. Co-owner and founder Tracy Hockmeyer tells us how Appointedd helps them to give their customers the best service and makes running their business more relaxing.

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Tracy Hockmeyer – Co-founder and Owner We know that using this software has saved countless hours every week. We are so grateful to have found the Appointedd software.

The Swedish Teacher

Sara Hörberg and her team of remote teachers provide language tutoring over Skype to students across the world. Managing teachers and students internationally proved to be a time-zone nightmare for Sara. Since implementing Appointedd, students and teachers schedule and receive emails and calendar events in their own timezone, removing confusing timezone math.

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Sara Hörberg – Owner We faced a few timezone related problems before, but Appointedd has helped with all of those. In particular, we are enjoying our first spring without sweating over the issue of summer/winter time change.

Aquarius Contact Centre

Aquarius is Scotland’s only homeworker call centre, with operators working from their own homes, answering calls for more than 300 clients. Aquarius partners with Appointedd to streamline and offer their clients a calendar management service. Roddy Forfar told us why Aquarius chose to partner with Appointedd to streamline and simplify their calendar management service.

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Roddy Forfar – Managing Director Our staff love it. It’s easy to use, it just flows really easily... The simplicity of the model works well for us.

Falkirk Business Hub

The Hub was looking for a way to streamline their room bookings and optimize occupancy while maintaining their signature personal touch. Cue Appointedd, which helps them provide excellent service to their clients and cut down on time-consuming admin for their team of hosts. Managing a dynamic business center has never been easier.

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Douglas Farquhar – Manager We use the system in a slightly different way to other businesses, which shows how flexible and user friendly Appointedd is.