Vieve

Appointedd helped VIEVE turn event bookings into a growth engine — streamlining operations and enabling sell-out events in under 24 hours with over 1,000 sign-ups per masterclass.

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Key results

Sell out
Every event filled in under 24hrs
1,000+
Sign-ups for each virtual masterclass
400+
Attendees went on to book a second event

Overview

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VIEVE was built for the modern beauty lover — digital-first, community-led, and powered by the influence of its founder, makeup artist and creator Jamie Genevieve. From product launches to beauty tutorials, VIEVE’s approach to customer engagement is as innovative as the brand itself.

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To create meaningful connections both online and in person, VIEVE needed a better way to manage its growing calendar of events — one that could keep up with the speed and expectations of their highly engaged audience. That’s where Appointedd came in.

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The Challenge

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As a fast-growing beauty brand, VIEVE quickly realised their in-house processes for managing events couldn’t scale. The team needed a solution that could:

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  • Handle rapid spikes in event demand without manual work
  • Automate key steps like confirmations, reminders, and follow-ups
  • Provide data and insights to shape future event strategy
  • Integrate seamlessly with existing tools — without slowing them down

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With a digital-first audience and global customer base, every detail of the booking experience had to feel effortless — for both the brand and the customer.

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The Solution

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VIEVE were introduced to Appointedd by a team member who had seen the platform’s impact first-hand — and it didn’t take long to see why.

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Appointedd provided an intuitive, fully branded booking system that gave VIEVE complete control over event management — from automating emails to tracking sign-ups and measuring success.

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Whether it was an intimate in-store masterclass or a digital event with global reach, Appointedd enabled VIEVE to deliver smooth, professional booking experiences that matched the brand’s high standards — all while freeing up the team to focus on building their community.

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Why Appointedd

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VIEVE chose Appointedd for its:

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  • Proven ability to scale with fast-moving, digital-first brands
  • Seamless automation that keeps the team focused on what matters
  • Fully branded, consistent booking experiences
  • Data-driven insights to fuel event growth

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For a brand that never sits still, having a platform that evolves alongside them isn’t optional — it’s essential.

“I definitely think digital eventing in a post-covid world is where all brands are looking to go. It’s a good way of touching base with customers wherever they are, whenever you need to as opposed to being reliant on physical eventing. While physical eventing is always going to be something that is integral to connecting with our community, what Appointedd allows us to do is build out a digital events programme.”
Coryn Brisbane
Brand Marketing Manager

Case Studies

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Charles Tyrwhitt

  • 48% booking growth with Appointedd
  • ‍11% of total revenue from appointments‍
  • <30 mins, reporting slashed from 4 hours

We Are Nameless

  • 40% more bookings than past campaigns‍
  • 3032 total test drive bookings
  • 18.2% cancellation rate.

Vieve

  • Sell out - every event filled in <24hrs
  • ‍1,000+ sign-ups for each virtual masterclass
  • 400+ attendees booked a second event