Press info

Appointedd is an Edinburgh-based startup specialising in a cloud-based online booking platform for SME and enterprise businesses. Appointedd was founded in 2011 by Leah Hutcheon in response to an emerging need for flexible online booking. Since launch, Appointedd has gone on to raise £1.5 million in investment and has enjoyed significant global growth, securing a number of high-profile clients including Westfield Shopping Centres, Mamas & Papas, and multiple global Fortune 500 firms. The company was recently ranked 5th in the Software category of the IP League Table.

Product fact sheet

  • The technology on which the Appointedd system is built is fully agile, feature-rich, innovative, and intuitive, so that the out-of-the-box product is flexible and easily configured to suit a wide range of use cases. 
  • Our booking apps are accessible on any device, in any timezone, in multiple languages, and in multiple currencies.
  • Appointedd cultivates a vibrant culture of innovators who drive the agile nature of our business. Transparency, communication, and respect are our core business values.
  • Appointedd never charges for software maintenance or updates to features and functionality. 
  • Our multi-timezone scheduling functionality is the first of its kind and allows for seamless booking across the globe with no timezone math, while our multi-language booking apps make your services accessible and inclusive for customers overseas.
  • Our evergreen model ensures the latest version of the software is available to all users immediately, with no costly or time-consuming upgrades.
  • Appointedd offers dedicated account management to offer support throughout the implementation and training process. 
  • Appointedd is committed to successful, long-term partnerships and our core values of full transparency and clear communication reflect this.

Latest news

Appointedd enters new phase of global growth

“Edinburgh-based software company, Appointedd, is pressing ahead with its international growth strategy by appointing two new senior roles and launching new global functionality.”

Scottish tech startup Appointedd makes new senior hire from Skyscanner to manage global expansion

“Edinburgh-based online booking specialist Appointedd makes significant new management hire with the appointment of Sarah Freestone, previously of travel giant Skyscanner, as new Operations Director.”

Case studies
Appointedd works with Europe’s largest shopping mall to offer ultimate convenience and superior customer service to their guests. Westfield London first employed Appointedd to streamline the process of reserving their kiddy cars and mobility vehicles before making the decision to switch to Appointedd’s scheduling solution for all of their services, including their personal styling appointments, from a market-leading competitor.
The Wedding Gallery
The world’s first wedding department store provides a superior, exclusive service to their clients at every stage of their journey. The Wedding Gallery required a booking system that would provide the best experience to clients, prepare the associates for the appointment, and be scalable enough to grow with them. Initially using Appointedd internally, The Wedding Gallery experienced such a demand for their services on launch that they made the services bookable online to offer guests the ultimate journey.
Awards & accolades

Shortlisted for a Scottish Business Award 2017

CEO Leah Hutcheon finalist for Entrepreneur of the Year at The Scottish Women’s Awards 2017

CEO Leah Hutcheon runner up for Innovation Entrepreneur of the Year, and winner of Small Business Entrepreneur of the Year in Great British Entrepreneur Awards 2017

Ranked 19th in the Critical Databases category of the 2018 IP League Table

Ranked 5th in the Software category of the 2018 IP League Table

Ranked 11th in the Brand & Reputation category of the IP League Table

Key contacts

Leah Hutcheon – Founder & CEO

An ex-magazine editor and public affairs professional, Leah is a finalist for EY Entrepreneur of the Year 2017, and an ambassador for Entrepreneurial Scotland.

Greg Dickson – CTO

Greg has a 1st class honours degree in Web Technologies from Edinburgh Napier University and was awarded a medal for outstanding achievements in programme of study.

Sarah Freestone – COO

Sarah has a background in HR and led Skyscanner’s Internal Communications team through the company’s acquistion by Ctrip in 2017.

Paul Reid – Director

Paul is an experienced CTO and CEO following his successful journey from start-up through to exit of a pioneering international software business.

Kenny Fraser – Chairman

Former PwC partner Kenny is a mobile technology expert with extensive knowledge around the SaaS business model.

The Appointedd logo

Appointedd logo is available in .png and .svg format.

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Brand assets

Press mockups are available in .png format.

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Media + PR contact

Zoe Perl – Marketing Manager



Phone:    +44 (0) 0131 6779777