Appointedd turns Booked Intent into premium retail media audiences: the ones your brand partners will pay more to reach.
Most retail media networks target customers based on browsing history, past purchases, and inference. It works, but the signal is indirect. The customer never told you anything.
Booked Intent is different. It’s the customer telling you, in their own words, what they’re coming in to buy. And when. Declared, first-party, time-bound. The clearest audience signal retail media has ever had.
Segment by service type: skincare consultations, bra fittings, test drives, treatments
Segment by declared need: what the customer actually wrote in the booking form
Segment by timing: pre-visit, in-visit, post-visit windows
Offer brands access to high-consideration audiences that don’t exist anywhere else
Pre-visit: brand content tailored to declared need, delivered before the customer arrives
In-visit: CTV, screens, associate devices personalised to what the customer booked for
Post-visit: follow-up offers, cross-brand recommendations, loyalty triggers
Every activation tied to a specific booking, a specific customer, a specific moment
Attribute basket value to specific brands, specific appointment types, specific activations
Prove media spend lift to brand partners with data only you have
Build a defensible take rate in line with industry benchmarks (3–10% of GMV)
Turn your booking data into a commercial asset that shows up on a line, not in a dashboard
a new revenue stream from brand partners, tied to audiences those brands can’t build anywhere else. Industry-aligned take rates. Incremental spend, not cannibalised spend.
access to customers who’ve already declared they’re shopping, with measurable, attributable lift.
a better experience, because the brands showing up actually match what they booked for.
A skincare consultation for dry skin becomes a tailored audience for hydration brands. A makeup booking for a wedding becomes a full-routine cross-sell.
A styling appointment becomes a high-value audience segment for outfit, accessory and occasion-wear brands: customers who’ve committed time and told you what they need.
A customer books one car, but they’ll buy a hundred adjacent things. Insurance, finance, accessories, servicing. Declared intent turns a single booking into an ecosystem of brand relevance.
One roof, hundreds of brands, millions of bookings. Booked Intent lets you offer each brand partner access only to the customers actually shopping for them.
A Booked Intent retail media pilot is designed to produce three answers inside a single quarter:
See how Appointedd captures Booked Intent and turns it into premium retail media audiences your brand partners will pay more to reach.