Victoria’s Secret
With nearly 1,400 retail stores worldwide and a predominantly female workforce of more than 25,000, Victoria’s Secret is known for its innovative approach to retail.
As market leaders since their founding, Victoria’s Secret looked to innovate their approach to bra fittings in the post-pandemic world.
Key results
100%
£109
23hr/day
The challenge
Victoria’s Secret came to Appointedd because they needed a scheduling software that empowered customers to book time with their staff to increase engagement and revenue. Appointedd allows Victoria’s Secret customers to easily book bra fit appointments from their website, and at the same time it manages the Victoria’s Secret workforce at each store.
The result is a happy customer who is able to easily book an appointment when they want, and a staff member prepared to help and to generate revenue from those appointments.
“A booked bra fit appointment meant that the customer came to the store ready to spend. Each appointment booked reflected a customer that knew what they wanted, had the budget to spend, but just needed that little bit of extra help to find the perfect fit.”
Philippa Smith, Marketing Executive
“It’s the people we work with at Appointedd – nothing is too much to ask. If we’re having any issues, I get an email back within an hour with multiple solutions. The people that we work with on our account – they’re just brilliant.”
Philippa Smith – Marketing Executive
Why now
As a company that aims to offer captivating customer experiences, Victoria’s Secret urgently needed to find a better way to continue to engage customers in a post-covid world. To ensure Victoria’s Secret prioritised long-term customer loyalty, Appointedd was introduced to create the 1:1 experiences their customers know and love.
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