Victoria’s Secret
Appointedd helped Victoria’s Secret reinvent their bra fitting experience, achieving a 100% conversion rate from booking to sale and driving customer engagement around the clock.
Key results
Overview
For Victoria’s Secret, delivering confidence goes beyond products, it’s about giving customers the personalised, one-to-one experience they expect from a global leader in lingerie and beauty. With nearly 1,400 stores worldwide, scaling that experience isn’t easy, but Appointedd made it possible.
Since introducing Appointedd, Victoria’s Secret has transformed how customers access expert bra fittings, making it simple to book anytime, anywhere, while ensuring store teams are prepared to deliver a seamless, sales-driving experience.
The challenge
Victoria’s Secret knew bra fittings weren’t just an added service, they were a direct revenue driver. But their old system made it hard for customers to book, and harder for staff to manage appointments effectively.
The team needed a solution that could:
- Make it effortless for customers to book appointments on their terms
- Give store teams real-time visibility and control
- Convert personalised service into meaningful revenue
- Deliver an experience that reflects the brand’s high standards
The solution
Appointedd delivered exactly what Victoria’s Secret needed — and more.
With Appointedd, customers could book bra fittings online 24 hours a day, choosing the time that worked for them. Store teams got instant visibility of appointments, making it easy to prepare for each customer and deliver a truely personalised experience.
Every appointment booked through Appointedd led to a purchase, with the average basket size reaching £109. It’s a reminder that when personalisation is made easy, customers, and revenue, follow.
Why Appointedd
For Victoria’s Secret, Appointedd isn’t just a booking tool, it’s a growth partner. The platform made it simple to deliver high-converting customer experiences, while the support team ensured every store got the most out of the system.
From rapid responses to tailored recommendations, Appointedd worked hand-in-hand with Victoria’s Secret to keep the business moving, and revenue growing.
Case Studies
Take a look at how we have helped organizations large and small transform productivity and efficiency across industries.
H beauty
- 6 stores hosting the H beauty Carnival
- 87% of paid Luxe Pass tickets sold across all locations
- 6 weekends of events managed through one booking system
Knovia
- Half a day a week saved in admin time
- Average attendance increased from 60% to 71%
- Centralised data has replaced complex, multi-tab, spreadsheets.
cardfactory
- Unlocked new insights into demand patterns
- The project expanded to 60+ locations
- Eliminated manual systems, handwritten notes, and phone calls