Whether you have been running a business for years with a trusty appointment book, or just starting out and think that online booking software for small business is an unnecessary expense, have we got some news for you!

Here at Appointedd we’ve seen all the ways being bookable online has been hugely beneficial to businesses of all shapes and sizes, and we think you’ll see the benefit after reading about these points too…

1. Time saved

Scheduling appointments and meetings via email is a time-consuming activity; back and forth trying to arrange a mutually convenient time is something that a lot of business owners find laborious and tiresome.

On average, a business will take 27 bookings per week at approximately 15 minutes to schedule without online booking. You don’t have to do the math to know that’s a lot of admin time. Appointedd can cut this time to 30 seconds per booking, by giving customers the freedom to check your availability and choose the time slot that suits them.

2. Better customer service

Customers increasingly see online booking as a marker of professional and reliable service and offering that convenience puts you miles ahead of the competition from the get-go. Appointedd’s microsites and booking apps are also optimized for any device, so your customers can even book from their mobile or tablet, which is super convenient for them.

3. No missed opportunities

21% of bookings are made outside business hours, so another huge advantage of customers being able to book online is that they can do so at any time of the day or night, and regardless of whether you’re busy.

Taking bookings over the phone is fine, but there are limitations. You can only speak to one person at a time, for instance, if someone else calls while you’re on the phone, there’s no guarantee they’ll call back, meaning you could lose their custom. Not so when they can book online.

4. Increased revenue

Not only can you gather more bookings (see above) you can also reduce no-shows drastically, simply by sending automatic confirmations and reminders. In fact, Appointedd’s SMS reminders have been shown to reduce no-show clients by up to 67%! Not only that, but you can even take payment or deposit at the time of booking, which will make sure you’re compensated for your time if the customer decides to drop out.

5. Marketing made easy

With a system like Appointedd, not only do you get your bookings and schedule running like clockwork, but you can also automate your marketing efforts so you barely have to think about it. Because customer details are stored when they book, you can then use the data to set up targeted marketing to specific demographics, or to people at a certain point in their customer journey (e.g. after their second or third booking with you).


Overall, your small business will benefit from online booking software that allows you to connect with customers, capture every business opportunity, and deliver a more personal customer experience – all factors that will have a huge impact on your bottom line.


Published on 15 October 2019