Creativity and differentiation: how to embrace them and avoid pitfalls

• 05/02/2018 1:30 PM
We are often told to be creative, to stand out from the crowd, to make a difference with the goal of reaching success, as if you just had to decide to 'be creative' and suddenly everything would work out. Unfortunately, that is easier said than done. Here are a few thoughts to keep in mind while on the quest for creativity and differentiation from your competitors. Read More
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Ground control: 4 essentials for managing a global remote team

• 04/24/2018 2:28 PM
The logistics involved in managing a team that works in the same building are complicated enough, so managing a remote team with members dispersed across the globe is often an unenviable task. It will surprise no one to hear that leading a virtual team requires a rethinking of traditional management styles. That’s because a remote team is less like a set of satellites revolving around a single planet, and more like a solar system of individual planets, all following different trajectories that occasionally intersect. So what are the important differences to consider when managing a global team? Read More
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Facetime and footfall: driving in-person engagement with online and digital tools

• 03/08/2018 4:57 PM
We love digital and online tools maybe more than most, but, even with all the increasingly advanced tech available, the most important thing for many businesses is still getting customers through the door. Studies have shown that the vast majority of shoppers still prefer to go to a brick and mortar store over shopping online, and there’s good reason for that. Seeing products in real life with your real life eyes gives you all kinds of information you can’t get from a photo on the internet – it says it’s your size, but does that coat actually fit? – not to mention the sensory experience of shopping, which is a draw in itself. Read More
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Making ? bookable online: Appointedd’s wedding supplier showcase

• 02/13/2018 4:37 PM
Planning a wedding can be fraught, but thankfully the rise of online tools is making the process easier by the day. Almost every aspect of a wedding can be booked and arranged online these days, from venue hire to flowers to dress fittings, which is a godsend for busy brides and grooms (unfortunately, there's still no easy solution for all those opinions your in-laws have). Appointedd customer The Wedding Gallery - the world's first wedding department store - knows this and has helpfully created a one-stop shop for everything you need to say 'I do', complete with online booking for planning your visit. Read More
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