This is one of those topics that is always interesting to talk about when you share you previous work experiences with friends and acquaintances. Being new in a company can be a little intimidating since you are entering a new environment. Some people have a natural ability to welcome people and make them feel part of the team right away. This fortunately was the case for me when I started at Appointedd. It was my first time in Edinburgh and the team welcomed me when I arrived (even though my starting day was 10 days later). We visited the city all together the whole day and went for a few pints. What better way to get to know each other better, right? Now of course, it is not always like that nor it is always possible to do it this way. Still, you might need to consider some elements that are important when welcoming your newest member of staff. Read More

For many service businesses, the service you offer to the consumer is somewhat intangible: they cannot see the service, they cannot try out that haircut or return it if they don't like it. Your customers have to create expectations and perceptions of value from somewhere, and they often look to the physical environment, also known as the servicescape. Read More

If you are seeking to reach more customers and build a stronger relationship with them, chances are you've tried email marketing. It's a convenient way to keep in touch with your clients and keeping them aware of your activities. Here are a few tips to use email marketing backed by interesting data on user habits. Read More