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A new independent review, led by Ana Stewart and co-authored by Mark Logan, aims “to identify ways to unlock untapped potential, close the gender gap and boost Scotland’s economy.”

The Pathways: A New Approach for Women in Entrepreneurship report, which was commissioned by The Scottish Government, aims to “to change how we think about the under-participation of women in entrepreneurship” while providing “concrete recommendations for how dramatically better participation rates can be achieved.”

The review shows that only 1 in 5 of Scotland’s entrepreneurs are women and as little as 2% of institutional investment goes to women-led companies in Scotland.

The 31 recommendations included in the report include important steps such as providing start-up training and support in a range of pop-up locations; clarifying existing access pathways into entrepreneurship; and improving access to start-up and growth finance. The report has been welcomed by First Minister Nicola Sturgeon and has started a conversation within the Scottish business community.

Leah Hutcheon, Founder & CEO of Appointedd, was asked by Ana Stewart to provide evidence of her experience to be included in the report, and said: “I was delighted to feed into the review, and the interview with Ana Stewart was a reminder of how far we have come as a business.”

“The quote that has made it into the review is around an early experience I had when first starting up: I was advised in an investment meeting to take a male colleague to future meetings to make my tech business more ‘credible’. As a solo founder, I spent the next few days thinking of where I might pick up a man to do this. It was both funny and depressing in equal measure, but I was grateful to the person who advised this because it was really important that any odds were stacked in our favour in those early days while raising our first round of investment.”

“The challenge is to change the playing field to ensure that women can go out and raise investment as a solo founder, and ensure that they don’t need to find a male advisor to stand next to them to add credibility. I think we have come some way since my experience in 2011, but sadly nowhere near far enough, as still only 2% of investment raised in Scotland goes to female-founded companies.”

Reflecting on the wider report, Leah said: “Ana Stewart’s report offers invaluable reflections and recommendations for change on the challenges we face as female entrepreneurs. Since I started Appointedd, 12 years ago, I’ve faced many challenges that I am saddened to discover many other women in leadership roles are still facing.”

“As I run a tech company used in more than 167 countries and trusted by world leading brands, I have countless experiences of pushing and thriving against all odds. All entrepreneurs have to do this – building a high growth company is challenging for everyone, but it shouldn’t be even harder for 50% of founders.”

“I believe this report is an essential and exciting step to close the gender gap in Scottish tech and I hope the recommendations contained within it will be reviewed and implemented to ensure Scotland offers a fairer economy where women have equal opportunities to contribute to our country’s growth.”

Today Appointedd is delighted to announce the release of its new localization feature, which will enable all its customers to translate and use the backend of the software in five different languages: English, French, German, Italian and Spanish.

Following a period of strong and continued growth, the new localization feature represents Appointedd’s aim to constantly improve its offering to better serve its clients while also targeting further expansion in countries where English is not the first language.

Appointedd software in Italian

Appointedd’s online booking and scheduling tools are already available in 16 languages and are enabling thousands of companies of any size – from SMEs to large enterprises – to take unlimited bookings in more than 167 countries. Thus, the ability for all Appointedd clients to use the software in their preferred language when managing their scheduling requirements has already been welcomed by those whose business operations span across multiple countries including:  

  • V.Ships – the global shipping company with over 60 offices in 30 countries
  • Galeries Lafayette – the French department stores with over 280 locations enjoying over 1 million visitors per day
  • Golf Town – specialist golf retailer with 47 stores across Canada and part of Sporting Life
  • two of the Big Four accounting firms.

Leah Hutcheon, Founder and CEO of Appointedd, said: “I am really proud of the incredible efforts that our team has put into this new feature. Localization will be a game charger for many of our clients who, having teams in many different countries, will now be able to use our software in their preferred language.”

“As we live in a digital world, the ability of our scheduling tools to bridge the gap between virtual bookings and in-person appointments and between virtual consultations and in-person shopping experiences is now key for brands not only to drive efficiency, but also to build connections with their customers and unlock new revenue opportunities.”

Want to try Appointedd? Sign up for a 14 day free trial now.

Interested in our software for your Enterprise? Schedule a call with one of our experts.

Are you a customer? Read this support article on how to change the language you’re using in Appointedd.