V.Ships

Since introducing Appointedd’s online booking tools, V.Ships have empowered candidates to self-schedule phone and face-to-face interviews. Once the candidate chooses the date and time and enters their personal information, a confirmation email is automatically triggered. 

In 3 months, Appointedd’s scheduling suite saved the V.Ships recruitment team 143 days of work on manual scheduling.

Industry: Ship management & marine services
Headquarters: London, United Kingdom
Company size: 3,000 ashore/44,000 at sea
Year founded: 1984

Seamless customer experience


Save up to 8 hours per week, per person on manual scheduling

With over 3,000 shore-based staff and another 44,000 at sea, V.Ships global recruitment team connect with a lot of potential candidates. It was therefore critical that the team optimised their recruitment processes to gain back the time they spent sending back-and-forth emails, manually scheduling interview appointments.

Since introducing Appointedd’s online booking tools, V.Ships have empowered candidates to self-schedule phone and face-to-face interviews. Once the candidate chooses the date and time and enters their personal information, a confirmation email is automatically triggered.

In 3 months, Appointedd’s scheduling suite saved the V.Ships recruitment team 143 days of work on manual scheduling.

Automating communication touchpoints via email or SMS also enabled V.Ships to streamline the successful candidate journey. The V.Ships recruitment team no longer have to manually match an available assessor to a successful candidate, Appointedd shows the appropriate team member according to the candidate’s role, region, and the stage of their recruitment process:

One of our favourite functions in Appointedd is the ability to set up a number of different people on different time zones to be under one assessment group and the candidate then books into the variety of diaries for that group. It provides a lot more versatility and flexibility for the candidate.”
Lucy Hodgson – Global Recruitment Manager, V.Ships

 

Online booking tools


Achieve booking conversion rates over 96%

By drawing inspiration from real users and the V.Ships desired candidate journey, Appointedd created a frictionless online booking flow which achieves booking conversion rates over 96%.

At the end of each candidate recruitment experience, they’re sent a survey questionnaire where more than 95% indicated the systems were ‘easy’ or ‘very easy to use’.

“This encompasses Appointedd integrated with other tools we use such as Zoom, People Fluent, and more – but I think it’s important to raise that the majority of our candidates do not have English as their first language. So the fact that they do find Appointedd easy to use just makes their recruitment process so much easier.”
Lucy Hodgson – Global Recruitment Manager, V.Ships

Appointedd’s online booking tools are embedded onto the V.Ships website and candidates can book their appointment online, even when the recruiter is offline. 

46% of V.Ships bookings are made outside of UK working hours, which reflects the candidates confidence in self-scheduling. 

Candidates no longer have to wait hours for V.Ships to confirm their interview or assessment time – Appointedd seamlessly syncs with the recruiters calendar, only showing the candidates available times and confirmation emails are automatically triggered at the time of booking.

 

 

Implementation


Schedule across timezones

V.Ships executed a multi-million restructuring project in 2019, called Project Embark, in which Appointedd played a key role: 

“At the time, we had more than 100 recruiters in the team, and we needed something that would enable us to allow candidates to book appointments with recruiters who are in different timezones.”
Lucy Hodgson – Global Recruitment Manager, V.Ships

Previously, appointments were booked manually via phone and email, and timezone maths was painful. Appointedd’s multi-timezone and multi-language functionality is known for its flexibility as it automatically reflects the timezone and language of the candidates browser.  It’s the only global solution that met the needs of the V.Ships recruitment team, giving them the flexibility to schedule appointments with recruiters across 30 countries, instantly showing value and enhancing the overall booking experience.

Lucy went on to say “Appointedd showed us very quickly that booking appointments across multiple timezones could be an easy process.”

"I oversee a global team and Appointedd enables a strategic focus and overview to monitor performance. I can compare with other sectors of the business, encouraging discussion and adjustments to the way we work." Lucy Hodgson – Global Recruitment Manager, V.Ships

The detail is in the data


Data-driven success

:appointedd: 24/7 online booking tools 

As a global business, V.Ships take bookings online every single hour of the day. Appointedd enables the V.Ships recruitment processes to continuously run, even when they’re not working.

:appointedd: Automated smart communications

Reminders and follow-ups sent via email and SMS shaved a massive 3.5% off the candidate cancellation rate, decreasing V.Ships’ rate from 15.5% to 12%.

:appointedd: Two-way calendar sync

Nearly half of V.Ships webform users previously waited hours for a booking confirmation. Appointedd syncs with the live availability of each recruiter, so bookings can be created and confirmed in as little as 60 seconds.

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Optimisation and support


Speed up time to value

For V.Ships, Appointedd validates the purpose of each service and resource. During the V.Ships quarterly review, their dedicated Appointedd account manager identified the busiest team – the English language assessors. Although it caught Lucy and her team by surprise, it was really valuable information to know.

“Our quarterly reviews are great – they identify data I wouldn’t otherwise recognize, data that provides our Directors with certain safeguards. I can go to them and say “I know you think this isn’t relevant, but these four people have done this many assessments” and that’s really good for us.”

Lucy also said “I love working with Team Appointedd, you all respond very quickly. When we have a concern or an issue, things are explained to us in plain English, not IT terminology, which I really appreciate.”

 

 

Employee experience


Get a complete overview of your business

Managing a team of 100 recruiters is complex, not to mention the process it takes to interview candidates to join 3,000 shore-based staff and an additional 44,000 at sea.

V.Ships were looking for a system that saved time on scheduling and one that could give them a complete overview of the business, KPIs and allocated resources.

“I oversee a global team and Appointedd enables a strategic focus and overview to monitor performance. I can compare with other sectors of the business, encouraging discussion and adjustments to the way we work.”

Becoming accustomed to legacy systems such as Office365, V.Ships opted to sync the recruitment team’s Appointedd calendars with their Office365 calendars.

Two-way calendar-sync means the recruiters can only be booked for interviews at times where they are available and all bookings made via Appointedd’s online booking tools are populated into their Office365 calendars

Appointedd is an easy-to-use tool for employees too. Our two-way calendar sync, webhooks and open API remove the need for employees to learn a new, complex tool.

“Training a global business, with employees spread across 60 offices in 30 countries was an exciting project for Appointedd. We love it when Appointedd is the perfect solution to their problem – very quickly we could see what we were achieving together. 

The V.Ships Quarterly Report is one of my favourite to prepare – from 140+ days saved on scheduling to 46% more bookings, it’s so great to know Appointedd is helping drive those results.”
Domonique Shelton – Account Manager, Appointedd

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