Victoria’s Secret
Appointedd helped Victoria’s Secret reinvent their bra fitting experience — achieving a 100% conversion rate from booking to sale and driving customer engagement around the clock.
Key results
Overview
For Victoria’s Secret, delivering confidence goes beyond products — it’s about giving customers the personalised, one-to-one experience they expect from a global leader in lingerie and beauty. With nearly 1,400 stores worldwide, scaling that experience isn’t easy — but Appointedd made it possible.
Since introducing Appointedd, Victoria’s Secret has transformed how customers access expert bra fittings — making it simple to book anytime, anywhere, while ensuring store teams are prepared to deliver a seamless, sales-driving experience.
The Challenge
Victoria’s Secret knew bra fittings weren’t just an added service — they were a direct revenue driver. But their old system made it hard for customers to book, and harder for staff to manage appointments effectively.
The team needed a solution that could:
- Make it effortless for customers to book appointments on their terms
- Give store teams real-time visibility and control
- Convert personalised service into meaningful revenue
- Deliver an experience that reflects the brand’s high standards
The Solution
Appointedd delivered exactly what Victoria’s Secret needed — and more.
With Appointedd, customers could book bra fittings online 24 hours a day, choosing the time that worked for them. Store teams got instant visibility of appointments, making it easy to prepare for each customer and deliver a truely personalised experience.
Every appointment booked through Appointedd led to a purchase, with the average basket size reaching £109. It’s a reminder that when personalisation is made easy, customers — and revenue — follow.
Why Appointedd
For Victoria’s Secret, Appointedd isn’t just a booking tool — it’s a growth partner. The platform made it simple to deliver high-converting customer experiences, while the support team ensured every store got the most out of the system.
From rapid responses to tailored recommendations, Appointedd worked hand-in-hand with Victoria’s Secret to keep the business moving — and revenue growing.
Case Studies
Take a look at how we have helped organizations large and small transform productivity and efficiency across industries.
Billings & Edmonds
- 66% decrease in cancellation rate
- 7 days a week of bookings
- 6% cancellation rate at one location
Charlotte Tilbury
- 235% increase in booking numbers
- 38,000 appointments booked in-store
- 73,000 online consultatons & masterclass bookings
Victoria’s Secret
- 100% conversion from booking to sale
- £109 average basket size
- 23hrs per day — bookings made around the clock