Space NK

Appointedd helped Space NK deliver seamless, luxury beauty experiences — driving a 1,300% increase in appointment-driven revenue and welcoming over 15,000 event attendees.

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Key results

1,300%

Revenue increase from appointments year-on-year

15,000+

Virtual & masterclass bookings in 2020

25+

Partner brands using Appointedd for event bookings

Overview

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Space NK is a global destination for beauty discovery — curating over 100 of the world’s most innovative and in-demand beauty brands. Known for its premium service and personalised approach, Space NK regularly runs events to connect customers with expert advice, product education, and exclusive experiences.

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Since 2019, Appointedd has empowered Space NK to deliver bookable experiences that drive both engagement and sales — helping the brand connect online and in-store, while maintaining its luxury service standard.

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The Challenge

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As an omnichannel business, Space NK needed a booking solution that could:

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Seamlessly link their online and in-store experiences
Support luxury brand standards throughout the customer journey
Manage high volumes of events and one-to-one appointments
Provide the flexibility to adapt quickly — especially during disruptions like COVID-19

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Space NK wanted to meet customers wherever they choose to shop — creating a frictionless, personalised journey that reflects the brand’s commitment to excellence.

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The Solution

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Appointedd provided a fully customisable, branded booking platform that integrates seamlessly into Space NK’s digital and in-store environment.

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With Appointedd, Space NK can:

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Offer 1:1 in-store or online consultations
Run exclusive beauty events with leading brands like Sisley-Paris, JVN Hair, Rare Beauty, and Fresh
Deliver a consistent, luxury booking experience with Space NK’s branding throughout
Adapt quickly to customer needs

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The platform makes it simple for customers to book, receive automated reminders, and engage with Space NK’s expert services — no matter how or where they shop.

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Why Appointedd

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Space NK continues to work with Appointedd for its:

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100% customisable platform that protects brand consistency
Ability to bridge the online and offline customer journey
Flexibility to support in-store, online, and hybrid events
Proven ability to drive meaningful engagement and revenue growth
Collaborative partnership and ongoing innovation

“Appointedd is really helping us bridge the gap between the online and offline customer journey. We are an omnichannel business and we want our customers to engage with us via our website and to visit us in-store. So for us, Appointedd has been key in connecting the two - it’s created a more streamlined customer journey”.