H beauty

H beauty's Carnival is designed to bring the excitement of luxury beauty to customers across the UK. But as the event expanded to multiple stores and weekends, managing ticket availability, customer communications, and booking experiences became increasingly complex.

By partnering with Appointedd, H beauty created a streamlined bookng journey that unified six locations, supported tiered ticketing and enabled new bookable services, all while capturing valuable insights to power future growth.

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Key results

stores hosting the H beauty Carnival

87%

of paid Luxe Pass tickets sold across all locations

weekends of events managed through one booking system

Overview

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H beauty is a modern beauty destination under the Harrods umbrella, designed to bring a more accessible luxury beauty experience to regional customers. To build brand awareness, drive footfall and boost sales, H beauty hosts an annual, multi-location event: the H beauty Carnival.

As the event expanded, H beauty partnered with Appointedd to manage bookings across multiple stores, ticket types and weekends. Delivering a seamless customer journey while capturing valuable data for future growth.

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The challenge

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As a growing brand establishing its identity beyond Harrods, H beauty needed to scale its Carnival event without compromising on experience.

The Carnival spanned six stores over six weekends, creating significant operational complexity. Each location required coordinated ticket availability, time-slot management and consistent delivery, all supported by a centralised system capable of handling thousands of bookings and flexible capacity changes.

The event offered two ticket tiers: a free Carnival Pass for MyBeauty members and a paid Luxe Pass, each with distinct benefits. H beauty also wanted to trial bookable services, such as £10 redeemable facials, without overwhelming customers with multiple booking journeys.

With planning starting in May for a late-September launch, the team needed a reliable partner to support extended lead times, feature testing and an increasingly sophisticated booking strategy.

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The solution

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Appointedd provided a single, flexible booking platform to manage the entire Carnival experience at scale.

All six stores and weekends were consolidated into one booking page, allowing customers to view availability across locations and dates in one place. The H beauty team could also adjust ticket allocation in real time to meet demand.

The platform supported two clearly differentiated ticket experiences. The free Carnival pass offered event access and activations, while the Luxe Pass included a guaranteed beauty prize, an exclusive tote bag and a priority check-in. This tiered approach attracted highly engaged customers and increased average transaction value year-on-year.

To trial bookable services without complicating the main journey, H beauty used a separate Appointedd booking link for facials, shared via confirmation emails. 87% of time slots sold out for the Luxe Pass, validating demand for pre-bookable experiences.

Automated confirmation and reminder emails were sent at scale, each including a QR code for event check-in. Appointedd’s flexibility allowed the team to quickly update messaging when logistics changed, ensuring customers always received accurate, timely information.

Throughout the multi-month planning period, H beauty worked with their dedicated Client Success Manager who understood their goals and supported feature testing, refinement and a smooth launch. Tickets were released first to loyalty members, then to the wider audience, reinforcing the value of MyBeauty membership.

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The result

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The H beauty Carnival was a standout success across all six locations. The streamlined booking experience drove higher engagement, increased footfall and supported stronger conversion from highly engaged customers. The introduction of the Luxe Pass and bookable services provided valuable insights to shape future events, all delivered through a scalable, customer-first booking experience.

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Using Appointedd as part of our campaign, allowed us to ensure customers could book onto the event ahead of time, allowing us to track potential footfall and expected turnout. Being able to amend booking reminder emails depending on the day, ensured we could be really informative and makes it more personable for our brand.