Charles Tyrwhitt

Appointedd helped Charles Tyrwhitt streamline their booking journey, enhance in-store operations, and grow appointment bookings by 48% with appointments now contributing 11% of total revenue.

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Key results

48%
Jump in online bookings within the first three months of using Appointedd
11%
of Charles Tyrwhitt's total revenue now driven by appointments
<30mins
Reporting time cut from 4hrs to 30mins using Appointedd's reporting suite

Overview

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Charles Tyrwhitt is a globally recognised menswear brand, known for its premium shirts, tailoring, and accessories. With a growing international presence and a reputation for exceptional customer service, delivering a seamless, personalised experience is central to the brand’s success.

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But behind the scenes, outdated booking processes were holding them back — until they partnered with Appointedd.

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With Appointedd’s fully branded, scalable scheduling solution, Charles Tyrwhitt has transformed how customers book appointments, how stores operate, and how the business tracks performance — all while reinforcing their premium brand image.

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The Challenge

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Before Appointedd, Charles Tyrwhitt relied on a basic web form to manage appointments. The system created bottlenecks that frustrated both customers and store teams:

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  • Manual processes delayed appointment confirmations by up to a day
  • No real-time visibility of bookings or revenue
  • Inefficient data handling made it difficult to scale
  • Missed opportunities to deliver the premium, seamless experience customers expect

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As the brand expanded, these inefficiencies became increasingly unsustainable.

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The Solution

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Appointedd provided a fully integrated, scalable solution tailored to Charles Tyrwhitt’s needs:

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  • Real-time reporting gives Head Office and store managers instant access to bookings, revenue, and customer insights
  • ‍Automated confirmations and reminders reduce friction for customers and eliminate manual admin
  • A clean, premium aesthetic reinforces the brand’s high standards throughout the booking journey‍
  • In-store booking tools allow staff to manage appointments quickly — even from mobile devices — enhancing the customer experience on the shop floor

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Why Appointedd

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Charles Tyrwhitt chose Appointedd for its:

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  • Scalable, easy-to-use platform that keeps pace with growth
  • Ability to deliver a premium, branded experience end-to-end
  • Powerful reporting and analytics to drive data-led decision making
  • Flexibility to support both customers and staff with one seamless solution
“Appointedd has revolutionised our booking process. The reporting capabilities and premium aesthetic have made our operations smoother and more aligned with our brand. It’s been a game changer for efficiency and customer satisfaction. The customer journey and the in-store journey both work well with each other. The fact that managers can use it on the shop floor and even via their phones makes the process seamless and smooth for our customers.”
Louis Coelho
Retail Operations Manager

Case Studies

Take a look at how we have helped organizations large and small
transform productivity and efficiency across industries.

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Space NK

  • 1,300% YoY revenue growth
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Marks & Spencer

  • £500k in-store sales in <2 months
  • 62% more bra fittings in 3 months‍
  • 30% virtual bookings boost in 1 month

Moss

  • 80% increase in appointments
  • 45,000+ appointments taken in Q2'2024
  • 100+ stores paowered by Appointedd