Why basket value is increasing
We’ve seen it across our client base — retailers using Appointedd to power online bookings have experienced a 35% uplift in appointments, with 300% higher basket value on booked interactions versus walk-ins.
The reasons are clear:
- Bookings often happen outside normal trading hours, capturing otherwise lost demand.
- Customers arrive more focused and ready to buy.
- Associates are better prepared to serve based on pre-booking insights.
That means fewer distractions, deeper personalisation, and more value per visit.
More bookings. Better preparation. Bigger baskets.
How are retailers boosting basket value?
It starts before the customer even walks through the door.
With Appointedd, retailers use booking forms to gather key insights — from style preferences and sizing to hair colour and skincare concerns. This turns the appointment into a curated experience, not just a sales opportunity.
By understanding the customer beforehand, store teams can:
- Pre-select relevant products
- Offer complementary accessories
- Tailor recommendations based on past behaviour or booking inputs
Personalised bookings mean shoppers arrive with purpose, not just curiosity. And that leads to higher-value sales.
Beyond appointments: using booking to build experiences
Modern retail isn’t just transactional. It's experiential. And online booking is helping brands create moments that drive loyalty and value far beyond the checkout.
Retailers are using Appointedd to:
- Host bookable masterclasses, VIP events, and styling sessions
- Offer one-to-one virtual consultations
- Create bookable moments tied to product launches and new store openings
Each booking builds anticipation, strengthens brand connection, and increases the likelihood of purchase — often across multiple product lines.
What does the retail environment look like in 2025?
In short: more intentional, more connected, and more customer-led.
Consumers expect:
- Personalised experiences
- Seamless digital-to-store transitions
- A reason to come in — not just a place to browse
Retailers who embrace this shift are thriving. Those who treat appointments as just admin are missing the point. A booked appointment is a golden opportunity to impress, convert, and build loyalty. In fact, brands that prioritise personalisation see up to 40% more revenue than those that don’t
(McKinsey). And with 73% of consumers now using multiple channels in their shopping journey, delivering a connected experience has never been more critical
(Harvard Business Review).
And when you’ve collected the right data in advance, it’s easy to exceed expectations — from product suggestions to surprise upgrades.
It’s time to get serious about appointment-led retail
For retailers, online booking isn’t just about operational efficiency. It’s a revenue driver. A personalisation tool. A better customer experience from start to finish.
With Appointedd, you can:
- Boost average basket size by offering more relevant service
- Capture sales outside traditional hours with 24/7 booking
- Increase team efficiency by preparing for each visit in advance
- Build loyalty by making every visit more meaningful
Personalised customer engagement isn’t a trend. It’s the new baseline.
Ready to turn bookings into revenue? Let’s talk.
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