Movable Ink
Movable Ink scales content personalisation for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan. Learn more at movableink.com.
About the partnership
The Appointedd & Movable Ink integration enables brands to surface real-time appointment availability in every customer touchpoint. Bringing an elevated experience to consumers whenever they engage with the brand. Movable Ink taps into several Appointedd APIs, unlocking more data and activating a range of use cases:
- Showcase live appointment availability for a given store and date range
- Filter appointment availability based on specific services (i.e. 1:1 masterclass vs product launch)
- Retrieve booking details to remind customers of upcoming appointments
Key Collaboration areas
Real-time appointment availability
Movable Ink dynamically surfaces live appointment slots from Appointedd across email and mobile, enabling customers to book directly from any digital touchpoint.
Personalised customer journeys
By leveraging Appointedd’s APIs, Movable Ink delivers tailored content based on location, service type, and availability - driving higher engagement and conversion.
Omnichannel engagement
Supports a wide range of appointment types, from 1:1 consultations to in-store events - ensuring consistent, high-impact experiences across all channels.
Data-driven campaign optimisation
Booking insights from Appointedd help Movable Ink tailor content based on what drives engagement—enabling smarter, more responsive campaigns across every channel.
Benefits for shared customers
Higher conversion rates
Real-time appointment availability embedded in emails and mobile messages makes it easy for customers to book, reducing friction and driving more completed bookings.
Improved personalisation
Customers receive content tailored to their location, preferred services, and past interactions - leading to more relevant and engaging experiences.
Stronger omnichannel continuity
Seamless booking options across campaigns help bridge the gap between digital engagement and in-store or virtual interactions.
Smarter marketing performance
Booking data allows marketers to trigger timely, data-driven messages, like reminders or follow-ups - improving campaign ROI and customer retention.
Let's build something together
From discovery to delivery, we’re here to collaborate, innovate, and scale with you. Let’s explore how we can bring more value to your customers—together.