McArthurGlen

Appointedd helped McArthurGlen streamline both customer and internal bookings — resulting in a 16,000% increase in truck delivery bookings and thousands of appointments across 13 centres.

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Key results

16,000%

Surge in quarterly truck bookings

100%

Increase in quarterly aqua park bookings

3,900+

Bookings for recruitment events

Overview

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McArthurGlen is Europe’s leading designer outlet group, with 25 centres across eight countries. Known for its beautifully designed shopping destinations and luxury retail experiences, the brand is committed to customer-first innovation.

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In 2021, McArthurGlen partnered with Appointedd to power a wide range of online booking journeys — from VIP customer services to internal logistics and recruitment. The result? Greater operational efficiency, better use of staff resources, and more personalised experiences across 13 of its centres.

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The Challenge

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As McArthurGlen scaled its premium outlet offering across Europe and beyond, the team needed a flexible solution to support both customer-facing and internal bookings. They required a platform that could:

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Deliver luxury-quality booking journeys to match the brand’s high standards
Scale easily across multiple countries, languages, and use cases
Support operational efficiency by reducing manual tasks
Provide actionable data insights across locations and services

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The Solution

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Appointedd offered the flexibility and scalability McArthurGlen needed — supporting 13 centres across Europe and powering bookings for eight distinct use cases, including:

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VIP shopping appointments
Premium parking and mobility support
Truck delivery scheduling
Recruitment events
Aqua park reservations
Hands-free shopping services

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The platform’s multi-language and timezone-aware features made it easy to roll out across diverse regions, while detailed usage analytics helped teams optimise operations, staffing, and service delivery.

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Why Appointedd

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McArthurGlen chose Appointedd for its:

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Unmatched flexibility and global scalability
Ability to support both customer-facing and operational bookings
Multi-language, multi-timezone support
Specialist knowledge of the retail sector
Real-time data on usage, team capacity, and service popularity
Strong track record with other leading retailers

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“When we started with Appointedd we were looking for a booking solution that could create online booking experiences that reflected the luxury experience of our shopping centres. After successfully using the software in that capacity, we started to look at different ways we could use it internally. Features like timezone sensitivity and multiple languages in-app allow us to roll it out for operational use across our centres in France, the Netherlands, the UK, and more. We’ve had such good results, we’re now always looking for new ways to use Appointedd.”