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Support and service are at our heart

We exist to create a world where anything, anywhere can be booked in as little as two taps.


Founded on grit and tenacity

Appointedd is a booking tool, a team, and a vision: to make anything, or anyone, bookable online in as little as two taps.

Founded in 2011 by CEO Leah Hutcheon, Appointedd now operates across 167 countries, powers scheduling for businesses of all sizes, and helps them turn services into bookable experiences.

Combining the ease and convenience of 24/7 online booking with intelligent data and curated customer journeys, Appointedd offers a scalable solution to scheduling that doesn’t compromise on the personal touch.

Situated at the heart of the Edinburgh startup scene, Appointedd collaborates with clients, customers, and the community to take the pain out of the booking process, allowing you to spend less time ‘scheduling’ and more time ‘doing.’

Backed by a team of in-house experts

Alice Beeby

Client Director

Ashley Jones

Head of Strategic Projects

Becky Morris

Client Partner

Elspeth Coates-Gibson

Chief Commercial Officer

Eszter Boldog

Product Operations Manager

Geraint Guan

Lead Software Engineer

Greg Dickson

Chief Technology Officer

Hazel Dickie

Client Partner

Imogene Keane

Chief Operating Officer

Jessica Longstaff

Client Partner

Leah Hutcheon

Founder & CEO

Louise Phillips

Partnerships Manager

Marta Szatkowski

Client Partner

Matt Christie

Client Services Executive

Ross Cameron

Client Partner

Sabrina Nordlund

Marketing and PR Executive

Yassin Farboussi

Product Solutions Executive

Zoe Fraser

Partnership Manager

On a solid foundation of culture and values

Our team lives and breathes our values. We aren’t scared of change, we relish a challenge.


We aim high

Collaboration allows us to be more than the sum of our parts. There’s no standing still. Sometimes we might fail but we don’t see that as a negative. We use it to improve. We are constantly learning and evolving, continually making real progress toward our goals. Standards are high, but together we can surpass them.

We move as one

We are inclusive. We support and encourage each other. We value opinions. We ultimately follow the same path to achieve a common goal, aiming to get there together as fast as we can.

We empower and enable

We try to resolve issues by looking outward. We don’t walk away from problems, We find a solution. Comfort zones are there to be challenged. Ownership is key. Each and every one of us should take responsibility for reaching our full potential. Sharing and learning is actively encouraged so that together we can develop and support one another.

We fail forwards

Appointedd is growing and evolving and of course we will make mistakes. Name a start-up that hasn’t. Ask for forgiveness, not permission. We trust you. All we ask is, DBAD and in return we’ll give you space to fail. We innovate, we take on challenges, we are in it together. This is not a name and blame culture. It’s one of transparency and shooting for the stars. Let’s celebrate the wins. Make judgement calls that will lead to positive results. And if you fail, fail forward. We’ve got your back.



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