Retail re-emergence from lockdown webinar

Appointments are converting at anywhere between 50 and 80%... I think the huge headline for us was the bank holiday weekend. Across the Saturday, Sunday, and Monday we had taken 1,046 appointments, from not having a booking system in place two weeks before. Yeah, we were just blown away with it.

Appointments have been key. We have appointments booked by customers every single hour of the day, 24 hours a day. When you look at the stats, 50% of our appointments are booked outside of store trading hours, just to give you a picture of how critically important that is. This has been the cornerstone driving the average transaction value and conversion.

Having worked with Appointedd for two years, we knew that the Virtual Personal Shopping service they support is an absolute revenue driver for every single store. We knew we needed to enhance that revenue through our digital channels, but we were delighted when our first virtual group event sold out in 15 minutes!