Things are moving fast in the world of estate agency. From hybrid agencies to virtual viewings and selling houses on Snapchat, the modern estate agent has a lot to get to grips with. So we spoke to one forward-thinking agency, Maloco & Associates, about how they are taking advantage of Appointedd's online booking tools.
Michael Maloco started his Dunfermline-based estate agency and solicitors firm in 2006. For eight out of the last ten years, Maloco & Associates has been the number one selling agency in the area and has won several industry awards in that time. We spoke to Michael about the business, challenges in the industry, and how Appointedd is helping them embrace new opportunities.
With all his experience, Michael is well aware of all the ways the property industry is changing: “Estate agency is literally and metaphorically our shop window if you like, and we’re facing challenging times. With market disruptors such as Purplebricks, as well as the changing face of our estate agency clients, we need to be aware of the needs of our current audience."
Maloco & Associates is up for the challenge though, and keen to move with the times: "In the past year we have done a number of things, like start our online bookstore, and set up our instant evaluation tool. And now we offer a 'book your own pre-sale evaluation' service through Appointedd.”
When we ask if Michael has noticed a difference after two months of using Appointedd, the answer is conclusive: “Absolutely. We’ve had a number of people use it; it’s looking like a useful addition. It frees up staff, but it does more than that: we’ve seen an increase in the number of evaluations we’re going to. It’s just the ease."
Getting online has proven a valuable asset for the firm, that actively brings in new clients: "Some of the online disruptors - the new business models and hybrid models - there’s obviously something good in what they're offering. They’re slick in certain regards. So we have this scenario: someone alights on your website and likes what they see but they need to phone someone in the morning to book their pre-sale evaluation. Then, as they're surfing that night, they land on another site where they can book in pre-sale evaluations there and then. In that situation the chances are they might never phone you at all. So that’s the advantage of online booking from Appointedd: getting evaluation opportunities that we would otherwise not get."