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Spinning Yarns: The Rise of Story-Led Selling

• 03/24/2016 9:00 AM
Once upon a time... selling was all serious business - an organised assault on potential customers, an arena that two would enter but only one would leave with jangling pockets, the other left bamboozled and bruised where it hurts (in the wallet). The rise of story-led selling, however, has turned what used to be the business equivalent of fisticuffs into a smooth dance on light toes. Read More
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