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What you learn working at Appointedd…

• 05/18/2016 9:00 AM
It's my last day at Appointedd and it's got me thinking about all that I've learned while I've been here. From the secrets of social media marketing to the joys of a cheeky Friday drink at the office, I feel like I've learned some important life lessons and, in the spirit of last day reflection, I've decided to indulge myself and write about my top 5 in this blog.  Read More
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How to Win Customers (and not drive them away) on Social Media

• 04/28/2016 9:00 AM
You might have heard about the recent case of Balgonie Castle and the Facebook face-off of epic proportions. Although things haven’t turned out too well for them (they are no longer accepting bookings for weddings after the whole affair, yikes) it serves as a cautionary tale about the very real consequences of misusing social media as a business.We at Appointedd believe social media is a fantastic tool for growing your customer base, connecting with other businesses, and getting your message out into the world. But, like any tool, there’s a right way to use it and a wrong way, and hammers are only useful if you know which end to hold. So here are some dos and don’ts of social media best practice. Read More
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Spinning Yarns: The Rise of Story-Led Selling

• 03/24/2016 9:00 AM
Once upon a time... selling was all serious business - an organised assault on potential customers, an arena that two would enter but only one would leave with jangling pockets, the other left bamboozled and bruised where it hurts (in the wallet). The rise of story-led selling, however, has turned what used to be the business equivalent of fisticuffs into a smooth dance on light toes. Read More
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