When it comes to marketing messages, we can sometimes feel like they're a necessary evil to be sent reluctantly and apologetically. We all know how annoying they can be when done badly - watching your inbox become alarmingly clogged with updates from a company you can't even remember buying from, and being disappointed when a text turns out not to be from your pal but from Kevin's Car Wash telling you to come and try their new wax service. But wait, cheer up, because marketing doesn't have to be this way. Here are seven tips for making your marketing stand out and hit the bullseye, without driving your audience to go on an unsubscribing frenzy. Read More