Once upon a time... selling was all serious business - an organised assault on potential customers, an arena that two would enter but only one would leave with jangling pockets, the other left bamboozled and bruised where it hurts (in the wallet). The rise of story-led selling, however, has turned what used to be the business equivalent of fisticuffs into a smooth dance on light toes. Read More

When the time comes to book your next holiday what’s the first thing you do? Probably head over to TripAdvisor! When you are in need of a new book but unsure what to read next, It’s most likely that you’re straight onto Amazon.com to compare reviews and buy.  We literally live our lives by recommendations and reviews.Online reviews have transformed that way that we consume products and services. In fact, when it comes to buying decisions ‘Customer Reviews’ rank 4th in importance.  Read More