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What you learn working at Appointedd…

• 05/18/2016 9:00 AM
It's my last day at Appointedd and it's got me thinking about all that I've learned while I've been here. From the secrets of social media marketing to the joys of a cheeky Friday drink at the office, I feel like I've learned some important life lessons and, in the spirit of last day reflection, I've decided to indulge myself and write about my top 5 in this blog.  Read More
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How to Win Customers (and not drive them away) on Social Media

• 04/28/2016 9:00 AM
You might have heard about the recent case of Balgonie Castle and the Facebook face-off of epic proportions. Although things haven’t turned out too well for them (they are no longer accepting bookings for weddings after the whole affair, yikes) it serves as a cautionary tale about the very real consequences of misusing social media as a business.We at Appointedd believe social media is a fantastic tool for growing your customer base, connecting with other businesses, and getting your message out into the world. But, like any tool, there’s a right way to use it and a wrong way, and hammers are only useful if you know which end to hold. So here are some dos and don’ts of social media best practice. Read More
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How to Build the Perfect Brand: 3 Essentials

• 04/25/2016 9:30 AM
These days, branding is about so much more than a logo and a tagline. Creating an effective brand for your business is as much about creating a unique character as it is about company philosophy. The best brands today have been described as something more like ‘movements’ - think GoPro’s Be a Hero - that is to say, something with a strong message that people will identify with and want to get behind.Of course, if you don’t have the marketing budget of a massive corporation, it can feel like an impossible feat to cultivate such a brand. But branding is something that can be done very effectively on any scale: here are three essentials to remember. Read More
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Spinning Yarns: The Rise of Story-Led Selling

• 03/24/2016 9:00 AM
Once upon a time... selling was all serious business - an organised assault on potential customers, an arena that two would enter but only one would leave with jangling pockets, the other left bamboozled and bruised where it hurts (in the wallet). The rise of story-led selling, however, has turned what used to be the business equivalent of fisticuffs into a smooth dance on light toes. Read More
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How to get that perfect work-life balance? Work less

• 02/16/2016 4:16 PM
One of life’s eternal problems (especially when you run your own business) is how to strike that all important balance between ‘work’ and ‘life’. Blogs everywhere love this topic, and there is advice aplenty on how to get it right. But honestly, do we really need all these tips? In reality, we know the secret. If we want to strike the perfect work-life balance, what we really need to do is figure out a way to work less. Read More
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Five Ways Appointedd can Simply Make Your Life Easier

• 01/18/2016 4:29 PM
 So, it’s two weeks into the New Year. I bet a lot of us have fallen down on our New Year’s resolutions already.I resolved to simply ‘get more stuff done’. But I’ll be the first to admit that having that resolution hasn’t made it the slightest bit easier to climb out of bed on a Monday morning - especially in this weather! In fact, all it’s done is made me feel guilty if I don’t bound out of bed (which is a guilt that, let’s face it, we have enough of already!)Sometimes resolutions just aren’t the best way of making yourself more productive, more motivated, or more anything! The thing is, we are all already working as hard as we can, and we don’t need to work any harder... we need to make things easier!Our software is designed for small businesses, and we’ve made it our aim in life to give you guys a helping hand. Here are the five ways we guarantee Appointedd will make your life easier, meaning you can forget all about those guilt-creating ‘resolutions’! Read More
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Three Cheap Ways you Can Create an Effective Special Offer

• 12/15/2015 11:59 AM
It’s Christmas time and everyone everywhere seems to have some kind of special offer on. Only the other week we posted a blog on Christmas marketing, and, yes, one of our recommendations WAS rewarding loyal clients with a special offer…But how can you make your offer the most appealing one out there? And how can you save money?Here are three top tips to making your deal cheaper and more effective! Read More
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