When it comes to marketing messages, we can sometimes feel like they're a necessary evil to be sent reluctantly and apologetically. We all know how annoying they can be when done badly - watching your inbox become alarmingly clogged with updates from a company you can't even remember buying from, and being disappointed when a text turns out not to be from your pal but from Kevin's Car Wash telling you to come and try their new wax service. But wait, cheer up, because marketing doesn't have to be this way. Here are seven tips for making your marketing stand out and hit the bullseye, without driving your audience to go on an unsubscribing frenzy. Read More

As an accompaniment to our Guide to Social Media Marketing, we have put together the ultimate guide to email marketing (we spoil you, we really do). Email marketing is sometimes thought to be ‘outdated’ and ‘old school’, but there are 4.3 billion email accounts in the world and together we all send 196 billion emails a DAY.If you still aren’t convinced, 91% of customers check their emails every single day, and 77% of consumers say they actually prefer email marketing.So it’s a great way to market your business and it’s actually really easy to get right.Here are our top tips to perfecting your email style to get business flooding in. Read More

If you are seeking to reach more customers and build a stronger relationship with them, chances are you’ve tried email marketing. It’s a convenient… Read More