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How to Build the Perfect Brand: 3 Essentials

• 04/25/2016 9:30 AM
These days, branding is about so much more than a logo and a tagline. Creating an effective brand for your business is as much about creating a unique character as it is about company philosophy. The best brands today have been described as something more like ‘movements’ - think GoPro’s Be a Hero - that is to say, something with a strong message that people will identify with and want to get behind.Of course, if you don’t have the marketing budget of a massive corporation, it can feel like an impossible feat to cultivate such a brand. But branding is something that can be done very effectively on any scale: here are three essentials to remember. Read More
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