The marijuana industry is booming.

Already legally available in large parts of the United States, the whole of Canada, and with even the United Kingdom getting onboard with the use of cannabis products to treat severe conditions like epilepsy and multiple sclerosis, the medical marijuana industry is going nowhere.

Actually, it is going somewhere. Up. The global legal marijuana market is expected to reach USD 146.4 billion by the end of 2025.

With the average dispensary raking in around $3 million in revenue every year, and marijuana being made available in more places all the time, legal cannabis is a growth market. 

A shifting landscape

Because the marijuana industry is so new and exciting, the market has become highly competitive, extremely quickly. That means there’s also a high bar for entry.

Cannabis is one of the most expensive fields to get started in, due to the high cost of capital requirements, security, and, of course, strict regulations.

Despite being in its infancy, the marijuana industry is one of the most heavily regulated around. And because of it being in its infancy, these regulations are constantly changing and evolving.

The stigma around cannabis continues to prevail, and the strength of regulations reflect that perception. Even in Colorado, one of the most mature legal marijuana markets in the world, new regulations are being proposed and enacted every year.

This constant change shows no signs of changing. That’s why the customer journey for legal cannabis users is such protracted one.  

Barriers between customer and product

While the industry is in a position to grow exponentially, there is friction on the journey to becoming a medical marijuana patient. That friction is due in large part to government legislation.

That journey typically involves 3 steps: 

  • Booking an appointment
  • Talking to an approved doctor
  • Being approved for your cannabis card

In many places, including the US and Canada, you can’t get a medical marijuana card without a consultation from a doctor with a license to prescribe medical marijuana. That often makes the process long and drawn-out.

It ends with a medical marijuana card. It starts with booking an appointment. 

The importance of online scheduling to the legal marijuana industry

If you’re the owner of a marijuana dispensary, there are always going to be barriers between your customers and your product. They have been placed there very deliberately.

But there are ways to lower those barriers, and remove friction from the customer journey. One such solution is online booking technology.

When every one of your customers is required, by law, to book an appointment before they can buy from you, it makes sense to make that process as painless as possible.

With online booking technology, cannabis dispensaries are able to streamline the process of booking a consultation with a licensed medical professional, qualify prospective customers before appointments, and stay compliant with an ever-changing regulatory landscape. 

Online scheduling for legal marijuana appointments

Online booking systems can be embedded into any web-enabled platform, including websites, social media pages, and emails. That means clients can schedule appointments, based on the live availability of doctors, 24/7. Any time, any place, and from any device.

Custom questions can be added to the booking flow, allowing you to pre-screen prospective clients before they arrive at your clinic. If they don’t give the correct answers to the most perfunctory questions, there’s no point wasting the precious time of clinic staff.

Online booking systems often have their own in-built Customer Relationship Management systems, which can collect information from every booking and interaction.

By automatically storing that valuable customer data, you can build a digital audit trail for every customer, access it anytime you like, and stay compliant even in the most fluid of regulatory environments. 


Published on 7 January 2020